“It is not how much we give, but how much love we put into giving.”
— Mother Teresa
It’s the season of giving, of love and of beauty. And our cup is brimming over. For giving, love and beauty are exactly what amaiaa stands for.
On 8th of March, 2019, International Women’s Day and our first anniversary, we found our cause in The Empowered Girl, an initiative born of the deep-rooted belief that radiant inner beauty comes from wellness, kindness and giving. According to UNICEF, only about 50% of Indian girls are enrolled in primary school. Many of them drop out before they can receive a secondary education. Moreover, poverty pushes millions of Indians to fall prey to human trafficking—one in every three victims is a child.
Tracing our roots and ethos back to India, it was time for us, at amaiaa to give back. It is our belief that equal education is a right, not a privilege. The right to earn a dignified livelihood is fundamental, too.
With every purchase you make from amaiaa, not only are you giving yourself or a loved one (if you’re gifting) the gift of good skin, you’re also giving a young girl the gift of education. Through every sale, we empower a young girl to attend school in India. We have also partnered with NGOs that help rehabilitate survivors of trafficking, some of whom are employed in the creation of our sustainable packaging and promotional initiatives.
According to science, the secret of living is giving. Not only does giving feel good, but it can also actually help you live longer!
Studies show that when you help someone or give a loved one a gift, it can make you go all warm and fuzzy inside, activating regions in the brain associated with pleasure, with connection with other people and with trust. This is why, when you find the perfect gift for your family and friends, you get all excited. This is also what gives you that feeling of satisfaction after volunteering or donating to charity.
Gifting and giving have both been found to stimulate the secretion of the feel-good hormones, serotonin, dopamine and oxytocin. While serotonin is a mood-enhancer, dopamine makes you happy and oxytocin (the same hormone that helps new moms bond with their babies and understand their needs through non-verbal communication) helps you develop compassion and bond.
Research has also indicated that helping others, whether by way of donation or by presenting thoughtful gifts, works wonders for your own physical as well as mental health. We could all do with more of that, at this stressful time in our collective lives! The positive feeling generated when you gift, has been associated with a lower risk of depression, greater self-esteem and even a longer, quality life. Our favourite benefit of giving? It has been found that the more generous you are, the less likely you are to have excess belly fat, high cholesterol and high blood sugar. And when you feel good, you look good!
2020 has been a tough year for everybody, all over. So this festive/holiday season, we, at amaiaa, are taking a step back to be thankful for all the good in our lives, and are celebrating love, light, hope and empathy. And of course, we’re always celebrating great skin!
As we move through this holiday season, the pandemic may have put a dampener on all our celebrations, but our spirit of giving only grows stronger. For us, at amaiaa, this is a time of hope, of helping one another, caring for one another, being good to one another.
amaiaa gift ideas for natural beauty lovers
When you gift with amaiaa, besides helping our Empowered Girl initiative, you’re tapping into a powerhouse of wellness for yourself as well as for your loved ones. Including our luxury facial oils in your skincare routine helps give your skin the nourishment and protection it needs, with a healthy dose of antioxidants to fight off environmental and age-related damage. Facial oils are an age-old skin treasure, that work with the natural oils in your skin to give you the right balance.
The atma oil, our morning radiance luxury facial oil, is infused with the goodness of apricot, jojoba, sweet almond, olive, grapefruit, cotton seed and avocado oils in a base of sandalwood oil, giving your skin a natural glow powered by vitamins C and E, leaving you ready to take on the day.
The saya oil, our night revival luxury facial oil, has the Indian night jasmine, known for its calming, moisturizing and renewing properties, at its core. Enriched with apricot, bergamot, frankincense, lemongrass, olive, safflower, and argan oils, it ensures your skin gets a good night’s rest and you wake up rejuvenated. Learn more about the benefits of our natural facial oils.
For true blue luxury beauty lovers, we even have a luxury facial oils set on a special offer.
It’s a win-win for you, for those you love, for The Empowered Girl, and for the spirit of giving!
Inner radiance is the road to inner elegance!