“It is not how much we give, but how much love we put into giving.”
— Mother Teresa
It’s the season of giving, of love and of beauty. And our cup is brimming over. For giving, love and beauty are exactly what amaiaa stands for.
On 8th of March, 2019, International Women’s Day and our first anniversary, we found our cause in The Empowered Girl, an initiative born of the deep-rooted belief that radiant inner beauty comes from wellness, kindness and giving. According to UNICEF, only about 50% of Indian girls are enrolled in primary school. Many of them drop out before they can receive a secondary education. Moreover, poverty pushes millions of Indians to fall prey to human trafficking—one in every three victims is a child.
Tracing our roots and ethos back to India, it was time for us, at amaiaa to give back. It is our belief that equal education is...