Inspired by traditional Indian rituals with vitamin-enriched blends of more than 10 essential oils.
New to the UK, luxury vegan beauty brand amaiaa is natural, healthy and glowing glamour at its very best – radiating from within and awakening skin to the power of pure natural oils. With an abundance of more than 10 handpicked antioxidant and vitamin-enriched essential oils, amaiaa connects women to skincare treasures found in centuries-old beauty traditions from India.
Giving to skin – and empowering young girls in India
For each oil sold, the brand also supports the education of young women in India through its initiative, ‘The Empowered Girl’, with every purchase enabling a girl to be schooled.
Nourishing from day to night
With no toxins, chemicals or additives, every drop of amaiaa’s two natural facial oils infuse skin with multiple goodness including vitamins K, A, C, magnesium and potassium.
Traditionally in India, the oils would first be inhaled to arouse the senses for the benefit of mind, body and soul, then generously applied to the face.
atma facial oil
For daytime, there is the multi-tasking ‘atma’ (named after founder Ashu’s grandmother), a morning radiance facial elixir also known as ‘secret of the soul’. Keeping skin hydrated and glowing all day long, atma is a graceful blend of apricot; argan; avocado; grapefruit; jojoba; pomegranate; rose; safflower; sandalwood and sweet almond. Use to also add glow and dewiness to your overall look by adding a few drops to your favourite foundation, blusher or highlighter.
saya facial oil
Repairing, renewing and rejuvenating skin through the night is ‘beauty sleep in bottle’ – ‘saya’. A night revival elixir, as known as ‘shadow of radiance’, it is a blend of eleven authentic oils: apricot; argan; avocado; bergamot; frankincense; grapefruit; jasmine; jojoba; lemongrass; olive and safflower.
Blended from love and passion
Founder Ashu Jain created amaiaa after travelling across the exotic mountains and cities of India. Awakening her own soul, Ashu rekindled her love of exotic natural oils and the memories of her mother’s and grandmother’s love of the beautiful blossoms and skin-enriching night jasmine and rose oils. Treating her skin to different oil treatments while in India, she quickly saw the difference in the look of her skin and her own sense of wellbeing. It is the essence of these experiences that Ashu has bottled with amaiaa.
Ashu adds “I’m incredibly excited to introduce amaiaa to UK women as I grew up here, although I’m now based in New York! We’ve had such great feedback for the oils that I’m really hoping UK women also love them and have a strong sense of affinity with what we’re doing. The brand is born from a backstory of strong women – my own grandmother – ‘atma’ – who was a real trailblazer, and my mother – both of whom have passed on the secrets of beauty in nature and I’m enjoying passing that knowledge on further.”
amaiaa was founded early in 2018 by Ashu Jain. An experienced cosmetics formulator at brands such as Revlon, Ashu strongly yearned to pursue a relinquished passion for natural essential oil formulations, based on Indian traditions passed down her family’s ancestral roots. And, with a brand that also gives back via philanthropy. It is from here that amaiaa was born.
amaiaa ‘atma’ and ‘saya’ oils are available to purchase at amaiaa.com/shop priced at £58 ($75) for 30mls and £15 ($20) for 7mls.