“It is not how much we give, but how much love we put into giving.”
— Mother Teresa
It’s the season of giving, of love and of beauty. And our cup is brimming over. For giving, love and beauty are exactly what amaiaa stands for.
On 8th of March, 2019, International Women’s Day and our first anniversary, we found our cause in The Empowered Girl, an initiative born of the deep-rooted belief that radiant inner beauty comes from wellness, kindness and giving. According to UNICEF, only about 50% of Indian girls are enrolled in primary school. Many of them drop out before they can receive a secondary education. Moreover, poverty pushes millions of Indians to fall prey to human trafficking—one in every three victims is a child.
Tracing our roots and ethos back to India, it was time for us, at amaiaa to give back. It is our belief that equal education is...
‘Nature gives to every time and season some beauties of its own.’
— Charles Dickens
At amaiaa, one of our core philosophies is ‘natural glamour, inside out’. But we also know what is on the outside can affect your skin and your well-being from the inside.
After all, the skin is your body’s first line of defense against environmental aggressors, whether it’s the weather, sun, and pollution, or chemicals and microorganisms. Your skin’s job is to protect your body from these and, in the process, your skin often takes a beating. A 2006 US Bureau of Labor Statistics survey found skin diseases to be the most common among occupational illnesses and injuries, caused as well as aggravated by physical conditions that included extreme cold and heat, and exposure to chemical or biological agents such cleaners, solvents, metals and plants. These external factors lead to what is called extrinsic aging.
amaiaa believes knowledge is...
“Filters are great, but great skin is better!”
Your skin is the largest organ in your body. It’s also the heaviest. And, it’s a lot more complex than you would have ever imagined.
Most of us rarely consider our skin beyond how it’s looking, but if you really think about it, our skin is what’s holding us all together. Our skin is like the vault that does its best to ensure everything that’s precious—our internal organs and systems—stay safe and protected. Our skin also carries out the very important tasks of making us feel physical sensations and of regulating our body temperatures.
1,000 nerve endings.
650 sweat glands.
20 blood vessels.
That’s just for one square inch of skin. The average person has about 20 square feet of skin.
And if you want to ace your skincare game, you’ve got to look after all of that. At amaiaa, we believe beautiful skin starts with great...
“Beauty is not in the face;
Beauty is a light in the heart.”
— Kahlil Gibran
There are beauty secrets that come in a bottle. And then, there are beauty secrets that work inside out, including our beauty thoughts. Secrets that have come down to us through the centuries, through scriptures and that have now been proven by science. These secrets are a way of life.
They help us overcome the challenges of modern living, and when we are able to channel them in a holistic manner, they help give us good health, which then reflects in the way we look. When you feel calm, you radiate a calm glow; when you are rejuvenated, you look vibrant; when your body’s nourished, you look healthy.
At amaiaa, we believe wholesome wellness is a cornerstone of beauty. For what is beauty, if not a healthy, vibrant, glow!
Energy follows thought, it is said. This is...
“Sleep, sleep, beauty bright,
Dreaming in the joys of the night.”
— William Blake
How well you sleep has everything to do with how good you look. But what you do before you hit the hay all adds up, too. We spoke to you about resetting your body clock and sleep schedule on our previous post. Experts recommend cultivating sleep hygiene—a combination of bedroom environment and night-time routines that promote restful sleep.
The good news is, sleep hygiene is not cast in stone and can be tailored to suit your individual needs and personality.
The better news is, there are some rituals you can use as a starting point on your road to developing sleep hygiene, so you’re not left floundering in the dark.
The best news is, some of these rituals are great for your skin, even if you’re not looking to better your sleep practices!
We’ve put together seven super-soothing bedtime rituals that...
“Having peace, happiness and healthiness (sic) is my definition of beauty. And you can’t have any of that without sleep.”
When you sleep, your body repairs itself. The same holds true for your skin. When you go to bed, your cortisol (stress hormone) levels drop and your melatonin (sleep hormone) levels rise. Cortisol causes wear and tear in your body while melatonin is responsible for the repair. Basically, when you sleep, your cells are at work: Your body and your skin are undoing the damage caused to them through the day, whether from the environment or from your body’s own metabolic processes.
Many research has proven that beauty sleep is pretty much a one-size-fits-all, one-stop solution to all your beauty woes. Restorative sleep, that is adequate sleep at appropriate hours, has been found to be associated with more youthful skin, brighter eyes with fewer dark circles and reduced puffiness, fewer...
“Be good to your skin. You’ll wear it every day for the rest of your life.”
Your skin is the largest organ in your body. Taking care of your skin isn’t just about taking care of that glow, but also about ensuring your skin does well what it was intended to do: Protect your internal organs from environmental damage, serve as the first line of defence against infections, and facilitate that all-important sense of touch. For it to do that, your skin needs to be healthy. At amaiaa, we believe that good health is essential to good looks. When your skin is healthy, it will look healthy and that radiant glow will be yours to own.
According to research, a diet rich in fruits, vegetables, nuts, wholegrains and vegetable oils has been associated with lesser photo-ageing and skin wrinkling, when compared to a diet that’s heavier in red meats, whole...
‘A different spice is the most interesting thing to me!’
— Nobu Matsuhisa
Ever wondered why a pumpkin spiced latte feels like TLC in a cup? Or what it is about that perfect apple pie that makes you feel all warm and fuzzy?
In India, this is called the magic of spices. Gourmands call it the play of delicate flavors on your palate. Science calls it the power of antioxidants. So not only do spices add that touch of exotic to your food, they’re incredible for your health—and for your skin.
Also, spices in India have long been used for their medicinal qualities. We’ve had home remedies for just about everything from common cold, cough, and nausea, to zits, dandruff, and dry skin.
Over the last few decades, modern science has backed many of these claims. According to researchers at Johns Hopkins University School of Medicine, spices are concentrated sources of antioxidants—those miracle compounds...
‘Eating well is a form of self-love.’
You are what you eat. When your body’s nourished, you look healthy. That is the power of proper nutrition. It works from the inside, in a holistic and natural manner, to help give you a healthy, wholesome life that then reflects in the way you look. At amaiaa, we believe wholesome wellness is a cornerstone of beauty. For what is beauty, if not a healthy, vibrant, glow!
According to the ancient Indian medical treatise, Sushruta Samhita, which also laid down the foundation for Ayurveda, your body is composed of the three doshas (elements) of air, fire and water. When the three are in balance, your body is full of health and vitality, and when they’re not, it affects your metabolism, your hormones, your joints, and it shows on your skin. So for instance, if there is an excess of air, your body will...
Our luxury facial oil, atma, is a Beauty Shortlist Awards commended winner in 2020! After being a commended winner in 2019, we are honored to receive this prestigious award again.
We love to see our atma oil's exquisite formula being recognized for the amazing quality and skincare results it provides women all around the world.
In the product review process, a panel of expert judges thoroughly tests products against other skincare products and some of the biggest brands in the industry! They look for the highest quality standards in beauty, skincare, and wellness.
We were excited to see that our atma oil received raving reviews by the Beauty Shortlist Award experts.
about the award-winning atma:
Atma is the morning radiance to keep your skin illuminated all day, it's 'secret of the soul' formula was created to enhance your natural beauty and encourage a healthy glow. It is truly...
“Beauty is not in the face; Beauty is a light in the heart.” – Kahlil Gibran
While it can’t be argued that we live in a world of endless beauty promises, most of them in fancy bottles and jars; there is still abundant value in learning the road to beauty and glow through wellness.
Naturally glowing skin is a result of many factors
This includes physical, emotional, and environmental factors. In order to achieve the ultimate glow, one needs to be mindful of every factor impacting it. From what you eat, what you practice, what you think, how you feel, and so on. We at amaiaa have always professed that the road to outer elegance is through inner wellness. We find the best of essential oils and other natural goodness filled ingredients to curate them into amazing blends. Our amaiaa facial oils are inspired by beauty secrets passed along generations of women...
The September Issue of Vogue UK with Guest Editor - Her Royal Highness, Duchess of Sussex, Meghan Markle, packs in such a powerful story.
And we cannot be more honored to be featured in this issue as well! Wow that makes it our third Vogue feature in a row. Vogue has named our oils as their 'Skincare secret'. As quoted by Vogue, "Meet AMAIAA's luxury power couple: atma facial oil, ‘secret of the soul’, is the morning elixir for all day radiance and saya facial oil, ‘shadow of radiance’, for a feeling of overnight rejuvenation. Inspired by ancient Indian beauty rituals, both are treasured blends of natural and essential oils. 100% vegan, natural and cruelty-free."
At amaiaa, we believe that every woman should be her own favorite. Our focus is on connecting women to the rare treasures found in the mountains of India because for centuries, India has been the home of nature’s...