about our natural beauty blog

At amaiaa, we believe that inner radiance is the road to elegance. Beauty is beyond skin deep, and we promise to never compromise inner wellness for outer beauty. Less is more in the world of amaiaa and we pledge to reintroduce nature to beauty to make every woman glow from the inside out. Our brand focuses on connecting women to the rare treasures found in the mountains of India, where our founder sought the inspiration for amaiaa.
These treasured beauty secrets have been integral to the Indian heritage and have been passed along amongst generations of women. amaiaa brings these hidden gems to women around the world through thoughtfully crafted blends.

The soul of amaiaa lies where beauty is wellness, kindness and empathy.Wellness through purest of pure ingredients, Kindness through always being vegan and cruelty free and Empathy by always lending a hand to empower young girls and women to lead a life of dignity. Through this Natural Beauty Blog, amaiaa will strive to explore various topics connected to beauty, wellness and empathy to recruit more and more amaiaa women into our inner most circle of love because amaiaa is unique, yet she is in every woman.

amaiaa is me, and amaiaa is you.

free guide to facial oils by amaiaa (4)
Benefits of avocado oil
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Beauty

Avocado Oil Benefits for Skin – Dermatologists Say Perfect for the Summer

You’ll learn why our skin care oils are a great all natural sunblock for you this summer and why it’s a ”Beach Must Have”. Avocado oil is a very strong antioxidant and helps greatly with skin hydration and also acts as a natural sunblock. If your face or any part of your skin has received any damage recently from the increase in temperature, then here are some issues that our organic facial oils can assist you with:  Calm itchy skinHeal chapped skinReplenish dry skinHydrate and moisturize skinShield skin from ultraviolet radiationProtect against skin damage Avocado oil is a very active ingredient in our skin care products and can be used for your facial needs, for anybody who has eczema, acne, seborrheic dermatitis etc, as well as hair care needs for growth.

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Beauty

Benefits of Jasmine Oil & Jasmine Oil Uses

We got amazing feedback on our first article outlining 12 benefits of jasmine oil. We also received further questions on the applications of jasmine oil, which is a very active ingredient in our skincare product line. Jasmine oil is a natural aromatic oil derived from the white-scented jasmine flowers. The jasmine plant has over 200 variations, all with slightly varying characteristics. The flower is frequently utilized to make medicines that have a wide range of applications, especially when it comes to making your skin look healthy and radiant. So What is Jasmine oil Good for? Our skin care products feature the anti-aging properties of jasmine oil and it can also be used to treat a variety of skin conditions, from acne to dry skin. Whether you are looking for...

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Beauty

Amaiaa’s 4th Annual Beauty Awards Victory

Another victory 4 years in a row for the breakthrough beauty company amaiaa. amaiaa truly sees this as a victory for all women and a victory for health standards for people and animals in the beauty industry, as amaiaa’s award winning products are both vegan and cruelty-free. Our company is known for being responsible and as such, we have created the Empowered Girl initiative for giving back to the community. Each sale of our products helps to fund a young girl to attend school.  amaiaa’s global team wishes to personally thank everyone who has supported us over the years and especially the Beauty Shortlist Awards for choosing us as the winner. So What are the Winning Products? atma The Best Luxury Facial Oil for Daytime

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Facial Oil
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Beauty

Amaiaa’s Anniversary Celebration of Beauty

As the beauty award winning natural skin care company amaiaa enters it’s 4th Year of providing all natural products to soothe and heal your skin, we have multiple reasons to Celebrate. The special soul connection of amaiaa’s founder Ashu, is that she celebrates the birth of amaiaa with her Birthday as well. We would like to take note of remembrance of how it all began directly from Ashu: “Our brand was born deep in the Himalayan Mountains of India and has demanded her voice be heard ever since. In the spring of 2016, I embarked on a soul-searching journey that led me to my mother’s land: India. It was there, between the blossoming petals of jasmine and rose that my mother and her mother, spoke to me. They showed me the inspiration that surrounded me, and I discovered my muse in the beautiful curves,...

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Antioxidants For Skincare
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Diet, Skin Care, Skincare 101

Antioxidants for Skin: What are antioxidants and how they help your skin repair itself

‘All you need is love. But a little chocolate now and then doesn’t hurt.’ — Charles Schultz We’ve got good news! That bite of chocolate you were feeling guilty about? Your skin thanks you for it. #TrueStory Cocoa, the key ingredient in chocolates, is rich in a compound called flavonoids, which prevent UV rays from filtering into your skin and causing sun damage. And, as certain studies suggest, coffee and dark chocolate are the most significant sources of antioxidants in a typical Western diet. But what are these antioxidants we keep talking about, and asking you to eat, drink or apply?  By definition, an antioxidant is a compound that inhibits oxidation, or removes potentially-damaging, oxidizing agents from a living organism.  What are Free Radicals? Your body is a giant, complex machine, wherein multiple processes are taking place simultaneously. These metabolic processes lead to the creation of certain particles in the body, called free radicals. While some...

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The Secret of Giving - Gift ideas for beauty lovers
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Natural Beauty, Natural Facial Oils

The Spirit of Giving: Gift ideas for beauty lovers | 2021

“It is not how much we give, but how much love we put into giving.” — Mother Teresa It’s the season of giving, of love and of beauty. And our cup is brimming over. For giving, love and beauty are exactly what amaiaa stands for. On 8th of March, 2019, International Women’s Day and our first anniversary, we found our cause in The Empowered Girl, an initiative born of the deep-rooted belief that radiant inner beauty comes from wellness, kindness and giving. According to UNICEF, only about 50% of Indian girls are enrolled in primary school. Many of them drop out before they can receive a secondary education. Moreover, poverty pushes millions of Indians to fall prey to human trafficking—one in every three victims is a child.  Tracing our roots and ethos back to India, it was time for us, at amaiaa to give back. It is our belief that equal education is...

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4 Environmental Factors That Affect Your Skin Health, Aging & Glow
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Natural Beauty, Skin Care, Skincare 101

4 Environmental Factors That Affect Your Skin Health, Aging & Glow

‘Nature gives to every time and season some beauties of its own.’ — Charles Dickens At amaiaa, one of our core philosophies is ‘natural glamour, inside out’. But we also know what is on the outside can affect your skin and your well-being from the inside. After all, the skin is your body’s first line of defense against environmental aggressors, whether it’s the weather, sun, and pollution, or chemicals and microorganisms. Your skin’s job is to protect your body from these and, in the process, your skin often takes a beating. A 2006 US Bureau of Labor Statistics survey found skin diseases to be the most common among occupational illnesses and injuries, caused as well as aggravated by physical conditions that included extreme cold and heat, and exposure to chemical or biological agents such cleaners, solvents, metals and plants. These external factors lead to what is called extrinsic aging. amaiaa believes knowledge is...

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Skincare 101: Skin Functions and Layers & How It Works
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Natural Beauty, Skin Care, Skincare 101

Skincare 101: Skin Functions and Layers & How It Works

“Filters are great, but great skin is better!” — amaiaa Your skin is the largest organ in your body. It’s also the heaviest. And, it’s a lot more complex than you would have ever imagined. Most of us rarely consider our skin beyond how it’s looking, but if you really think about it, our skin is what’s holding us all together. Our skin is like the vault that does its best to ensure everything that’s precious—our internal organs and systems—stay safe and protected. Our skin also carries out the very important tasks of making us feel physical sensations and of regulating our body temperatures. 1,000 nerve endings. 650 sweat glands. 20 blood vessels. That’s just for one square inch of skin. The average person has about 20 square feet of skin. And if you want to ace your skincare game, you’ve got to look after all of that. At amaiaa, we believe beautiful skin starts with great...

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Beauty Thoughts: Meditation and Mindfulness for Glowing Skin
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Beauty Thoughts, Natural Beauty, Skin Care

Beauty Thoughts: Meditation and Mindfulness for Glowing Skin

“Beauty is not in the face; Beauty is a light in the heart.” — Kahlil Gibran There are beauty secrets that come in a bottle. And then, there are beauty secrets that work inside out, including our beauty thoughts. Secrets that have come down to us through the centuries, through scriptures and that have now been proven by science. These secrets are a way of life. They help us overcome the challenges of modern living, and when we are able to channel them in a holistic manner, they help give us good health, which then reflects in the way we look. When you feel calm, you radiate a calm glow; when you are rejuvenated, you look vibrant; when your body’s nourished, you look healthy. At amaiaa, we believe wholesome wellness is a cornerstone of beauty. For what is beauty, if not a healthy, vibrant, glow! Energy follows thought, it is said. This is...

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7 Bedtime Rituals for Glowing Skin and Better Sleep Now
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Beauty Sleep, Natural Beauty, Skin Care

7 Bedtime Rituals for Glowing Skin and Better Sleep Now

“Sleep, sleep, beauty bright, Dreaming in the joys of the night.” — William Blake How well you sleep has everything to do with how good you look. But what you do before you hit the hay all adds up, too. We spoke to you about resetting your body clock and sleep schedule on our previous post. Experts recommend cultivating sleep hygiene—a combination of bedroom environment and night-time routines that promote restful sleep. The good news is, sleep hygiene is not cast in stone and can be tailored to suit your individual needs and personality. The better news is, there are some rituals you can use as a starting point on your road to developing sleep hygiene, so you’re not left floundering in the dark. The best news is, some of these rituals are great for your skin, even if you’re not looking to better your sleep practices! We’ve put together seven super-soothing bedtime rituals that...

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Reset Your Sleep Schedule & Circadian Rhythm for Healthy Skin
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Beauty Sleep, Natural Beauty, Skin Care

Reset Your Sleep Schedule & Circadian Rhythm for Healthy Skin

“Having peace, happiness and healthiness (sic) is my definition of beauty. And you can’t have any of that without sleep.” — Beyonce When you sleep, your body repairs itself. The same holds true for your skin. When you go to bed, your cortisol (stress hormone) levels drop and your melatonin (sleep hormone) levels rise. Cortisol causes wear and tear in your body while melatonin is responsible for the repair. Basically, when you sleep, your cells are at work: Your body and your skin are undoing the damage caused to them through the day, whether from the environment or from your body’s own metabolic processes.  Many research has proven that beauty sleep is pretty much a one-size-fits-all, one-stop solution to all your beauty woes. Restorative sleep, that is adequate sleep at appropriate hours, has been found to be associated with more youthful skin, brighter eyes with fewer dark circles and reduced puffiness, fewer...

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