about our natural beauty blog

At amaiaa, we believe that inner radiance is the road to elegance. Beauty is beyond skin deep, and we promise to never compromise inner wellness for outer beauty. Less is more in the world of amaiaa and we pledge to reintroduce nature to beauty to make every woman glow from the inside out. Our brand focuses on connecting women to the rare treasures found in the mountains of India, where our founder sought the inspiration for amaiaa.
These treasured beauty secrets have been integral to the Indian heritage and have been passed along amongst generations of women. amaiaa brings these hidden gems to women around the world through thoughtfully crafted blends.

The soul of amaiaa lies where beauty is wellness, kindness and empathy.Wellness through purest of pure ingredients, Kindness through always being vegan and cruelty free and Empathy by always lending a hand to empower young girls and women to lead a life of dignity. Through this Natural Beauty Blog, amaiaa will strive to explore various topics connected to beauty, wellness and empathy to recruit more and more amaiaa women into our inner most circle of love because amaiaa is unique, yet she is in every woman.

amaiaa is me, and amaiaa is you.

free guide to facial oils by amaiaa (4)
Beauty Thoughts with Meditation and Mindfulness
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Beauty Thoughts, Natural Beauty, Skin Care

Beauty Thoughts: Meditation and Mindfulness for Glowing Skin

“Beauty is not in the face; Beauty is a light in the heart.” — Kahlil Gibran There are beauty secrets that come in a bottle. And then, there are beauty secrets that work inside out, including our beauty thoughts. Secrets that have come down to us through the centuries, through scriptures and that have now been proven by science. These secrets are a way of life. They help us overcome the challenges of modern living, and when we are able to channel them in a holistic manner, they help give us good health, which then reflects in the way we look. When you feel calm, you radiate a calm glow; when you are rejuvenated, you look vibrant; when your body’s nourished, you look healthy. At amaiaa, we believe wholesome wellness is a cornerstone of beauty. For what is beauty, if not a healthy, vibrant, glow! Energy follows thought, it is said. This is...

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Bedtime Rituals for Glowing Skin & Better Sleep
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Beauty Sleep, Natural Beauty, Skin Care

7 Bedtime Rituals for Glowing Skin and Better Sleep Now

“Sleep, sleep, beauty bright, Dreaming in the joys of the night.” — William Blake How well you sleep has everything to do with how good you look. But what you do before you hit the hay all adds up, too. We spoke to you about resetting your body clock and sleep schedule on our previous post. Experts recommend cultivating sleep hygiene—a combination of bedroom environment and night-time routines that promote restful sleep. The good news is, sleep hygiene is not cast in stone and can be tailored to suit your individual needs and personality. The better news is, there are some rituals you can use as a starting point on your road to developing sleep hygiene, so you’re not left floundering in the dark. The best news is, some of these rituals are great for your skin, even if you’re not looking to better your sleep practices! We’ve put together seven super-soothing bedtime rituals that...

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Rest Your Sleep Schedule for Healthy Skin
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Beauty Sleep, Natural Beauty, Skin Care

Reset Your Sleep Schedule & Circadian Rhythm for Healthy Skin

“Having peace, happiness and healthiness (sic) is my definition of beauty. And you can’t have any of that without sleep.” — Beyonce When you sleep, your body repairs itself. The same holds true for your skin. When you go to bed, your cortisol (stress hormone) levels drop and your melatonin (sleep hormone) levels rise. Cortisol causes wear and tear in your body while melatonin is responsible for the repair. Basically, when you sleep, your cells are at work: Your body and your skin are undoing the damage caused to them through the day, whether from the environment or from your body’s own metabolic processes.  Many research has proven that beauty sleep is pretty much a one-size-fits-all, one-stop solution to all your beauty woes. Restorative sleep, that is adequate sleep at appropriate hours, has been found to be associated with more youthful skin, brighter eyes with fewer dark circles and reduced puffiness, fewer...

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Nourish Your Skin with a Healthy Vegan Breakfast
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Diet, Natural Beauty

Nourish Your Skin: Eight super-nutrients your skin needs now

“Be good to your skin. You’ll wear it every day for the rest of your life.” — Anon Your skin is the largest organ in your body. Taking care of your skin isn’t just about taking care of that glow, but also about ensuring your skin does well what it was intended to do: Protect your internal organs from environmental damage, serve as the first line of defence against infections, and facilitate that all-important sense of touch. For it to do that, your skin needs to be healthy. At amaiaa, we believe that good health is essential to good looks. When your skin is healthy, it will look healthy and that radiant glow will be yours to own. According to research, a diet rich in fruits, vegetables, nuts, wholegrains and vegetable oils has been associated with lesser photo-ageing and skin wrinkling, when compared to a diet that’s heavier in red meats, whole...

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Skin and Health Benefits from Spices
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Diet, Natural Beauty

7 Immunity-Boosting Spices with Top Skin and Health Benefits

‘A different spice is the most interesting thing to me!’ — Nobu Matsuhisa Ever wondered why a pumpkin spiced latte feels like TLC in a cup? Or what it is about that perfect apple pie that makes you feel all warm and fuzzy? In India, this is called the magic of spices. Gourmands call it the play of delicate flavors on your palate. Science calls it the power of antioxidants. So not only do spices add that touch of exotic to your food, they’re incredible for your health—and for your skin. Also, spices in India have long been used for their medicinal qualities. We’ve had home remedies for just about everything from common cold, cough, and nausea, to zits, dandruff, and dry skin. Over the last few decades, modern science has backed many of these claims. According to researchers at Johns Hopkins University School of Medicine, spices are concentrated sources of antioxidants—those miracle compounds...

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Dark chocolate - a natural food for a beauty diet
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Diet, Natural Beauty

The Beauty Diet: 10 natural foods for glowing skin

‘Eating well is a form of self-love.’ — Anon You are what you eat. When your body’s nourished, you look healthy. That is the power of proper nutrition. It works from the inside, in a holistic and natural manner, to help give you a healthy, wholesome life that then reflects in the way you look. At amaiaa, we believe wholesome wellness is a cornerstone of beauty. For what is beauty, if not a healthy, vibrant, glow! According to the ancient Indian medical treatise, Sushruta Samhita, which also laid down the foundation for Ayurveda, your body is composed of the three doshas (elements) of air, fire and water. When the three are in balance, your body is full of health and vitality, and when they’re not, it affects your metabolism, your hormones, your joints, and it shows on your skin. So for instance, if there is an excess of air, your body will...

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luxury facial oil - atma - Beauty Shortlist Award 2020 - commended winner
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Beauty

Our ‘atma oil’ wins a Beauty Shortlist Award again in 2020!

Our luxury facial oil, atma, is a Beauty Shortlist Awards commended winner in 2020! After being a commended winner in 2019, we are honored to receive this prestigious award again. We love to see our atma oil's exquisite formula being recognized for the amazing quality and skincare results it provides women all around the world. In the product review process, a panel of expert judges thoroughly tests products against other skincare products and some of the biggest brands in the industry! They look for the highest quality standards in beauty, skincare, and wellness. We were excited to see that our atma oil received raving reviews by the Beauty Shortlist Award experts. about the award-winning atma: Atma is the morning radiance to keep your skin illuminated all day, it's 'secret of the soul' formula was created to enhance your natural beauty and encourage a healthy glow. It is truly...

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naturally glowing skin
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Natural Beauty, Natural Facial Oils, Skin Care

How to get naturally glowing skin with 6 simple tips

“Beauty is not in the face; Beauty is a light in the heart.” – Kahlil Gibran While it can’t be argued that we live in a world of endless beauty promises, most of them in fancy bottles and jars; there is still abundant value in learning the road to beauty and glow through wellness. Naturally glowing skin is a result of many factors This includes physical, emotional, and environmental factors. In order to achieve the ultimate glow, one needs to be mindful of every factor impacting it. From what you eat, what you practice, what you think, how you feel, and so on. We at amaiaa have always professed that the road to outer elegance is through inner wellness. We find the best of essential oils and other natural goodness filled ingredients to curate them into amazing blends. Our amaiaa facial oils are inspired by beauty secrets passed along generations of women...

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Vogue September Cover
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Beauty, Features, Press

Vogue UK September 2019 : Forces for Change

The September Issue of Vogue UK with Guest Editor - Her Royal Highness, Duchess of Sussex, Meghan Markle, packs in such a powerful story. And we cannot be more honored to be featured in this issue as well! Wow that makes it our third Vogue feature in a row. Vogue has named our oils as their 'Skincare secret'. As quoted by Vogue, "Meet AMAIAA's luxury power couple: atma facial oil, ‘secret of the soul’, is the morning elixir for all day radiance and saya facial oil, ‘shadow of radiance’, for a feeling of overnight rejuvenation. Inspired by ancient Indian beauty rituals, both are treasured blends of natural and essential oils. 100% vegan, natural and cruelty-free."   At amaiaa, we believe that every woman should be her own favorite. Our focus is on connecting women to the rare treasures found in the mountains of India because for centuries, India has been the home of nature’s...

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Importance of a Skincare Routine
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Natural Beauty, Oil Benefits, Skin Care

How To Use Facial Oils In Your Morning, Day & Night Routine

Have you considered adding a face oil to your skincare routines? While all women are concerned about their skin, not everyone follows a specific skincare routine. Do you have a skin care routine? Or, do you just prefer to fall asleep each night and not worry too much about what is on your skin? You may not think too much about your skin care routine, but the truth is you should. Your skin is one of the largest organs your body has, and it works hard every day to protect our bodies from harmful elements. Taking care of your skin and developing a skin care routine is important, because it can help this organ do its job better and longer. If you want amazing skin that last forever or at least for the next twenty years, the choices you make today will definitely help that happen. Beautiful skin is a lifelong...

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6 Benefits & Uses of Apricot Oil for Beautiful Skin and Hair
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Natural Beauty, Oil Benefits, Skin Care

6 apricot oil benefits & uses for beautiful skin and hair

about the apricot oil Apricots are a small stone fruit with a kernel (or seed) inside that's said to have great healing and beauty powers. It’s an amazing fruit which is not only delicious but also really packed with goodness for holistic wellness. Apricot oil or apricot kernel oil is extracted from the kernels or seeds of the apricot. The apricot tree or Prunus armeniaa belongs to the Prunus genus of the Rosaeae family and thought to have origins in China, Korea, and Japan. The scientific name is derived from Armenia but was present during ancient Greece and Rome. Apricots are small, golden orange fruits with velvety skin and flesh that is not overly juicy but smooth and quite sweet with a unique flavor of slight musk with a faint tartness. It is often consumed raw and used in juices, jams, jellies, chutneys, pastries, and pies. The large pit or kernel is where the...

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Should you apply oil with makeup
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Natural Beauty, Natural Facial Oils, Skin Care

Can you use facial oils with makeup?

While you may be trying multiple skincare products and keeping a close eye on all the latest trends in beauty, it is quite likely that facial oils have not yet made it to the list of products you’d like to try. And let us assure you, you are not alone. Maybe you’ve stayed away because you lack the information and all that you need to know about facial oils. As we continue these series of answering key questions around facial oils, let’s address another one here – should you use facial oils along with makeup? If you have oily skin or you think that your skin is nourished enough and doesn’t need extra hydration, it is possible that you have never felt the need for facial oils. Facial oils, however, are not one of those skin care products reserved solely for dry skin – really, practically anyone can use facial...

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