Consumers have driven a 10% in demand for natural beauty, but how do you know what you’re using is truly natural? When you think of “clean beauty,” what comes to mind? You may think it’s products that have no chemicals... products that are “natural” or “pure,” right? You’re certainly not wrong, but there’s much more to it than that.
What is clean beauty?
Technically speaking, there is no one definition of ‘clean’ beauty. And it’s not enough to assume that all natural products are clean or that all products containing synthetic ingredients are harmful in fact. Certain natural ingredients (such as lead) are proven to be very harmful, and you may be shocked to learn that the FDA doesn’t approve skin and beauty care products (both natural and chemical-laden) before they end up on the shelves. This means that the onus is on you, as the consumer, to be a lot...
What if we told you that cool glass of lemonade doesn’t just help you hit refresh; if had regularly, it can also give you glowing skin. In our Beauty Diets blog post, we told you how what you eat reflects in how you look. The same is also true for what you drink as your pH levels are regulated from your stomach. If your stomach is alkaline, with the right balance of acids, your skin will stay dewy with the right balance of oils. And what you drink, at what time, can really make a difference here.
We, at amaiaa, believe in holistic beauty. For us, inner radiance is the road to elegance. Keeping that in mind, we’ve developed a luxuriant and aromatic energising white tea with jasmine silver needles and rose buds. This delicately-balanced fine tea is great for stomach health and promotes a sense of well-being. Rich in...
“Beauty is the illumination of your soul”
— John O’ Donohue
Did you know, the earliest historical records of cosmetic use have been found to date back to the Indus Valley Civilization? And that the earliest reference to a beauty expert has been found in the Mahabharata, the ancient Indian epic? We went back to lot of our history lessons to find some of the heritage rituals, just for you!
Historians have also found evidence of advanced ideas and practices of self-beautification in ancient India, often linked to the seasons as well as to daily life. Interestingly, these practices were directed towards not just looking good, but also towards good deeds (punya), longevity (aayush), a healthy, disease-free life (aarogyam), and happiness (anandam). The all-natural ingredients performed the four-pronged task of cleansing, allaying skin trouble, covering up imperfections and beautification. In the Ashtanga Hridaya, an ancient treatise, the use of different lepas (masks) and thailams (oils) was advised...
This past year paved the way for wellness-driven beauty brands, which according to us is not a trend. In fact, it is the future of beauty. Both consumers and retailers are recognizing the concept of holistic beauty. It’s safe to assume that beauty is no longer just skin deep. It’s the dual action of what we put inside our bodies as well as on the outside that will define the new barometer of beauty.
Beauty consumers are more aware than ever before of the link between inner balance, holistic wellness and their positive impact on outward beauty. Our prediction for 2019 is that health and beauty will further converge with continued blurring of lines, as more and more consumers experiment with ingredients that are known for their goodness.
The emphasis this year is all about harnessing your skin’s natural restorative and replenishing abilities with the help of the right...
Just when you thought you had your skin care routine all figured out, old man winter arrived and started to wreak all sorts of havoc!
And if you’ve found yourself playing a game of chance with every skincare product promising facial radiance with no luck… then you’ve stumbled on the right article.
Turns out, it’s not all about what you use on your skin during the winter; there are many other factors that contribute to common skin problems we all experience at some point between Thanksgiving and that first sunny spring day!
In this article we’re going to illuminate a few of the best ways you can beat the winter skincare blues from the inside out, and outside in.
Before we get to that though, here’s an important question to consider…
Why do you get dry, itchy skin in winter?
The bitter cold air outside becomes more than a bit of an...
A few words from Niki Sky
For years, I have suffered with very dry, uneven skin texture. I have tried many products on the market, and instead of making my skin better, they were having the opposite effect. After doing some research on different ingredients that are found in most skin care products, I realized that these products contained chemicals that can be toxic to our health and the environment, and they were wreaking havoc on my skin. This is when I decided to go clean and invest in high quality, high performance, non-toxic skin care and discovered amaiaa.
amaiaa has truly transformed my skin and keeps it nourished and hydrated all day long. My skin is never dry anymore and my makeup applies so evenly and beautifully. I love that amaiaa products are made with 100% natural ingredients that nourish the skin, and my skin has never looked more radiant...
Inspired by traditional Indian rituals with vitamin-enriched blends of more than 10 essential oils.
New to the UK, luxury vegan beauty brand amaiaa is natural, healthy and glowing glamour at its very best – radiating from within and awakening skin to the power of pure natural oils. With an abundance of more than 10 handpicked antioxidant and vitamin-enriched essential oils, amaiaa connects women to skincare treasures found in centuries-old beauty traditions from India.
Giving to skin – and empowering young girls in India
For each oil sold, the brand also supports the education of young women in India through its initiative, ‘The Empowered Girl’, with every purchase enabling a girl to be schooled.
Nourishing from day to night
With no toxins, chemicals or additives, every drop of amaiaa’s two natural facial oils infuse skin with multiple goodness including vitamins K, A, C, magnesium and potassium.
Traditionally in India, the oils would first be inhaled...
At amaiaa, we love a good oil, which is why our facial elixirs are formulated with the best nature can offer. This includes the exotic and seductive jasmine flower. Derived in Persia, jasmine is known for its sweet, intoxicating and arguably romantic fragrance.
We’ve all tried jasmine tea and smelled its sultry fragrance from an essential oil diffuser, but have you ever tried jasmine oil on your skin? Probably not! Let’s talk about all the amazing jasmine oil benefits for your face, skin and overall well-being (because beauty is about the inside too!).
Here are our favorite jasmine oil benefits:
Benefit 1 - Natural Antiseptic
The first jasmine oil benefit is that it can serve as an amazing disinfectant as it carries an abundance of natural antiseptic properties. Its components include benzoic acid and benzyl benzoate, which are chemicals that kill and inhibit both bacteria and fungi. Jasmine essential oil can speed up...
I’m sure your dresser and vanity are overcrowded with countless products that target a variety of skincare needs. However, what if you could eliminate all of them and have everything you need in one small bottle. Yes, you heard right! One. Bottle. Now that we have your attention, let’s talk about how you can make this happen.
Argan oil originated in Morocco and is often called liquid gold for obvious reasons. Those who first used the product discovered its versatility when they realized it can benefit the skin, face, hair, and more.
Argan oil has the power to make your skin look younger, brighter and more radiant. Packed with an abundance of linoleic acid, a healthy fatty acid, argan oil ensures your skin is always smooth and moisturized.
We know you’ve heard of argan before, but what makes it so special?
Here is our seven must-know argan oil benefits for...