Consumers have driven a 10% in demand for natural beauty, but how do you know what you’re using is truly natural? When you think of “clean beauty,” what comes to mind? You may think it’s products that have no chemicals... products that are “natural” or “pure,” right? You’re certainly not wrong, but there’s much more to it than that.
What is clean beauty?
Technically speaking, there is no one definition of ‘clean’ beauty. And it’s not enough to assume that all natural products are clean or that all products containing synthetic ingredients are harmful in fact. Certain natural ingredients (such as lead) are proven to be very harmful, and you may be shocked to learn that the FDA doesn’t approve skin and beauty care products (both natural and chemical-laden) before they end up on the shelves. This means that the onus is on you, as the consumer, to be a lot...
What if we told you that cool glass of lemonade doesn’t just help you hit refresh; if had regularly, it can also give you glowing skin. In our Beauty Diets blog post, we told you how what you eat reflects in how you look. The same is also true for what you drink as your pH levels are regulated from your stomach. If your stomach is alkaline, with the right balance of acids, your skin will stay dewy with the right balance of oils. And what you drink, at what time, can really make a difference here.
We, at amaiaa, believe in holistic beauty. For us, inner radiance is the road to elegance. Keeping that in mind, we’ve developed a luxuriant and aromatic energising white tea with jasmine silver needles and rose buds. This delicately-balanced fine tea is great for stomach health and promotes a sense of well-being. Rich in...
“Beauty is the illumination of your soul”
— John O’ Donohue
Did you know, the earliest historical records of cosmetic use have been found to date back to the Indus Valley Civilization? And that the earliest reference to a beauty expert has been found in the Mahabharata, the ancient Indian epic? We went back to lot of our history lessons to find some of the heritage rituals, just for you!
Historians have also found evidence of advanced ideas and practices of self-beautification in ancient India, often linked to the seasons as well as to daily life. Interestingly, these practices were directed towards not just looking good, but also towards good deeds (punya), longevity (aayush), a healthy, disease-free life (aarogyam), and happiness (anandam). The all-natural ingredients performed the four-pronged task of cleansing, allaying skin trouble, covering up imperfections and beautification. In the Ashtanga Hridaya, an ancient treatise, the use of different lepas (masks) and thailams (oils) was advised...
“There is only one happiness in life- to love, and to be loved”
— George Sand
The love treatise, Kamasutra, in its last chapter, talks of aphrodisiacs—foods and scents that make you seem more attractive to your partner. The added bonus here is, depending on how you use them, some of these substances can literally make you more attractive, by helping you glow from the inside as well as on the outside. So, as you prep for your big Valentine’s date, we’ve got you the lowdown on some of these love potions that you can add to your plate or include in your beauty regime, tonight and forever more, to add that extra radiance to your life, especially when it comes to love!
Our favorite aphrodisiac foods and scents
1) Indian Jasmine
The oomph factor
The sweet scent of the jasmine is considered the most potent of aphrodisiacs, attractive to others as well as...
“Beauty is not in the face; Beauty is a light in the heart.”
There are beauty secrets that come in a bottle. And then, there are beauty secrets that work inside out. Secrets that have come down to us through the centuries, through ancient Indian scriptures and that have been proven by science and are no longer secrets, really. These are a way of life, to help us overcome the challenges of modern life: Yoga, meditation and the power of proper nutrition that work from the inside, in a holistic manner, to help give us a healthy, wholesome life that then reflects in the way we look.
When you feel calm, you radiate a calm glow; when you are rejuvenated, you look vibrant; when your body’s nourished, you look healthy. At amaiaa, we believe wholesome wellness is a cornerstone of beauty. For what is beauty, if not a healthy,...
This past year paved the way for wellness-driven beauty brands, which according to us is not a trend. In fact, it is the future of beauty. Both consumers and retailers are recognizing the concept of holistic beauty. It’s safe to assume that beauty is no longer just skin deep. It’s the dual action of what we put inside our bodies as well as on the outside that will define the new barometer of beauty.
Beauty consumers are more aware than ever before of the link between inner balance, holistic wellness and their positive impact on outward beauty. Our prediction for 2019 is that health and beauty will further converge with continued blurring of lines, as more and more consumers experiment with ingredients that are known for their goodness.
The emphasis this year is all about harnessing your skin’s natural restorative and replenishing abilities with the help of the right...
The term Green Beauty or Clean Beauty is definitely a hot topic right now, as it’s gaining more and more popularity. But what does it mean exactly and why is better for you and your skin?
Before diving deep into the concept of green beauty let me mention briefly when I decided to switch to nontoxic beauty products and why.
It was when I was battling with my hormonal acne that I got more and more interested in natural skincare products. Although at the time I didn’t know much about it, I knew my body was fighting with an internal inflammation and the idea of adding harsh chemical to the surface, my skin, didn’t make sense to me. That’s when my journey in finding out more about toxic free beauty started. I didn’t throw away all my existent beauty products, I just replaced them with natural ones as they ran...
Just when you thought you had your skin care routine all figured out, old man winter arrived and started to wreak all sorts of havoc!
And if you’ve found yourself playing a game of chance with every skincare product promising facial radiance with no luck… then you’ve stumbled on the right article.
Turns out, it’s not all about what you use on your skin during the winter; there are many other factors that contribute to common skin problems we all experience at some point between Thanksgiving and that first sunny spring day!
In this article we’re going to illuminate a few of the best ways you can beat the winter skincare blues from the inside out, and outside in.
Before we get to that though, here’s an important question to consider…
Why do you get dry, itchy skin in winter?
The bitter cold air outside becomes more than a bit of an...
With the days getting darker and colder it can be easy to feel a little bit like a blob and not showing our self some love and self-care. I can definitely feel my energy shifting during the winter months, the temperature drops, the sun exposure decreases, and we spend most of our days indoors. It’s really no wonder that our eating habits change, exercise routines slow down, and we tend to sleep longer. I personally see winter as a time for restoration, deeper nourishment, warmth and comfort.
It’s also the most important time to make sure that your wellness routine will support the body in maintaining optimal health during the colder months. Self-love is a practice that deserve attention all year around but in winter I particularly like to focus on developing habits that will pamper and nourish my body.
Of course, food is also at the core of...
A few words from Niki Sky
For years, I have suffered with very dry, uneven skin texture. I have tried many products on the market, and instead of making my skin better, they were having the opposite effect. After doing some research on different ingredients that are found in most skin care products, I realized that these products contained chemicals that can be toxic to our health and the environment, and they were wreaking havoc on my skin. This is when I decided to go clean and invest in high quality, high performance, non-toxic skin care and discovered amaiaa.
amaiaa has truly transformed my skin and keeps it nourished and hydrated all day long. My skin is never dry anymore and my makeup applies so evenly and beautifully. I love that amaiaa products are made with 100% natural ingredients that nourish the skin, and my skin has never looked more radiant...