Silhouette of Women
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Empowered Girl

the empowered girl initiative 2019

At the heart of amaiaa lies the deep-rooted belief that radiant inner beauty comes from wellness, kindness and empathy. For us, beauty comes from the purity of the soul, from mindfulness and love, from loving oneself the most and from celebrating other women. It was no coincidence then that we were born on International Women’s Day, in 2018.  “I am humbled by the experience of being able to introduce to the world a brand that was born from strength and to provide a legacy to the resilient women who came before me, and to empower those who will follow,” says Ashu Jain, our Founder and Chief Beauty Officer. With our roots in India and our expression in the United States of America, we draw our inspiration from all over the world. We use the purest-of-pure treasured ingredients from India, known for their restorative and rejuvenating effects, inside and out. We...

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