The skin is the largest organ in our body and our face is what gives the first impression of us. Therefore, at The Amazing Blog being number one fans of natural products, we like to know exactly what the ingredients are, that we’re about to put on our faces. As winners of 2019 Beauty Shortlist Award amaiaa, a natural skincare brand with Indian methodology, caught our eye, they have everything that we value with their ethos and quality botanical ingredients.
amaiaa brand is based in the USA but was born in the Himalayan Mountains of India. Ashu the founder of amaiaa, who took on a soul-searching journey that drove her to her native land, India. Inspired by her mother and grandmother as well as the culture and history of the country, she began developing what we know today as amaiaa. The brand is known for two products, atma and saya facial oils. Atma, Ashu’s grandmother’s name meaning ‘soul’, embodies her grandmother’s knowledge as an alchemist to provide skincare through natural products. Both products are primarily composed with jasmine, rose and sandalwood which boost rejuvenation and restore your skin. With every ingredient carefully picked and blended, amaiaa’s products make you want to travel all the way to India to explore the mysteries of Mother Nature.
We tried their atma Oil which we think will soon become your new best friend. With ingredients like Argan oil known as liquid gold, it offers amazing source of hydration. There is also apricot kernel oil which has a natural anti-ageing properties, rich in vitamin C and E which enhance collagen production and skin elasticity. The jojoba oil here is packed with vitamin E and other antioxidants that boost cell regeneration. The avocado and jasmine oils remove blemishes; and finally the sandalwood oil a natural illuminator of the skin. atma oil’s formula will undoubtedly help to encourage great results for all skin types. We mustn’t forget to also mention the vitamins B1, B2, B3 and B5, all of which treat rosacea, acne, sun-damage and ageing with its cell regeneration properties that aid redness and inflammations.
We applied it in the morning as a face oil or serum, this oil absorbs easily which means you can follow it quickly with your regular skincare routine, if you so wish. atma is cruelty, fragrance, paraben, sulphate, alcohol, toxin, additive and gluten-free. It’s vegan, hypoallergenic and non-comedogenic, making it perfectly suitable whether you have dry, oily, combined or hypersensitive skin. What we particularly admire about amaiaa is their giving-back policy, with a mission to empower women and young girls to lead a life of dignity, the association with the Animedh Charitable Trust ACT, through a series of a projects, which stays true to their core ethics of sustainability. This trust helps Indian girls get an education – so by buying amaiaa’s award-winning atma morning radiance facial oil, you’re helping, too.