who is amaiaa
amaiaa is a beautiful girl, one who has a pure soul, which makes her beauty comparable to none.
amaiaa is mindful, soulful and magical.
amaiaa has a radiant inner beauty that comes from wellness, kindness and empathy.
amaiaa makes the world around her more beautiful because she believes in love, and loving oneself is the first step, she is her own favorite.
amaiaa celebrates other women.
amaiaa is unique and she is in every woman.
amaiaa is me and amaiaa is you.
beauty secrets from world’s oldest civilization
For centuries, India has been the home of nature’s hidden gems, providing women with the best secrets to beauty. Our products are formulated with all-natural ingredients found in the mystical land of rich heritage and rare spices. We incorporate notes of carefully chosen elements of jasmine, rose, and sandalwood to provide restorative and rejuvenating effects on the skin. Our oils are a direct connection to the history of the land and the strength of every woman who trusted the beautiful mysteries of mother nature.
At amaiaa, we believe that every woman should be her own favorite. We believe that simplicity is the key to elegance and that glamour should not come at the expense of natural. Our brand focuses on connecting women to the rare treasures found in the mountains of India because we know that a woman’s skin should reflect the radiance within. These treasured beauty secrets have been integral to the Indian heritage and have been passed along amongst generations of women. amaiaa brings these hidden gems to women around the world through thoughtfully crafted blends.
At amaiaa, we aim to alter the way beauty is defined. In our world, beauty is not just skin deep but is a process that begins internally. Enriched with vitamins C, E, and A, along with an abundance of antioxidants and age-defying agents, we believe efficacy shouldn’t come at the expense of natural. Simplicity is the key to elegance, and that is why you will never find harsh chemicals or unknown additives in our formulas. We pledge to reintroduce nature to beauty and help every woman shine from the inside out.
wellness: Purest of pure treasured ingredients from the Indian heritage, known for their restorative and rejuvenating effects both inside and out. We believe beauty is wellness.
kindness: Our promise to our consumers is that all our products are 100% vegan and cruelty free. The incomparable beauty of amaiaa comes from soulful consideration. We believe beauty is kindness.
empathy: We stand for equality and celebrating other women. We promise to empower young girls with a fundamental right to education, and the means to lead a life of dignity. We believe beauty is empathy.
Our brand was born deep in the Himalayan Mountains of India and has demanded her voice be heard ever since. In the spring of 2016, I embarked on a soul-searching journey that led me to my mother’s land: India. It was there, between the blossoming petals of jasmine and rose that my mother, and her mother, spoke to me. They showed me the inspiration that surrounded me, and I discovered my muse in the beautiful curves, culture and history of India.
At amaiaa, we are a team of strong, globe-trotting women that find inspiration from all corners of the world; we are motivated by the revolutionary work of women that have paved the trail before and those that continue to influence now.
Atma, was my grandmother. She was a force of nature and an alchemist that spun gold out of this hard life. She discovered the secret to beauty in nature and passed along its remedies to her daughter, who then passed it on to me. With gratitude I introduce to you the work of my mother and her mother, which has now transcended through me.
I am humbled by the experience of being able to introduce to the world a brand that was born from strength and provide a legacy to the resilient women that came before me, and to empower those that follow.
Love and Laughter,