where we come from

For centuries, India has been the home of nature’s hidden gems, providing women with the best secrets to beauty. Our products are formulated with all-natural ingredients found in the mystical land of rich heritage and rare spices. We incorporate notes of carefully chosen elements of jasmine, rose, and sandalwood to provide restorative and rejuvenating effects on the skin. Our oils are a direct connection to the history of the land and the strength of every woman who trusted the beautiful mysteries of mother nature.

our promise

At amaiaa, we believe that every woman should be her own favorite. We believe that simplicity is the key to elegance and that glamour should not come at the expense of natural. Our brand focuses on connecting women to the rare treasures found in the mountains of India because we know that a woman’s skin should reflect the radiance within. These treasured beauty secrets have been integral to the Indian heritage and have been passed along amongst generations of women. amaiaa brings these hidden gems to women around the world through thoughtfully crafted blends.

focused on social impact.

The Empowered Girl is very close to my heart. It takes me back to my formative years, when my grandmother and mother both empowered me to have the best start in life with a good education, strong morals and fundamental principles. This allowed me to grow up feeling equal , and most of all, being able to live a life of independence and dignity. I want to share the same love with girls and women in need in India, where I found the inspiration for amaiaa.

According to UNICEF, only about 50% of  Indian girls are enrolled in primary school and go on to receive secondary education. I believe that equal opportunity education is a right, not a privilege. We have a humanitarian duty to raise our girls and provide them with the best starting platform in life. Thus, amaiaa will support and bring forth a light of love and knowledge to young girls who are still deprived of such equality. With every purchase made, amaiaa will empower a young girl to attend school in India. By granting young girls the opportunity to gain an education, I aspire to help them with the best possible opportunity life can offer.

Poverty forces millions of households in India to succumb to human trafficking, one in every three victims of trafficking are children. These victims ae subject to sexual and drug abuse. There are institutions in India who help rescue these victims and call them ‘survivors’ . The right to earn one’s livelihood and lead a life of dignity is fundamental. We at amaiaa have partnered with these NGOs who rehabilitate these and are looking for ways to help integrate them back into an unforgiving society. We will ensure teaching them new skills to lend a hand in our sustainable  packaging and promotional initiatives.

We stand for equality and celebrating other women. We promise to empower young girls with fundamental right to education, and means to lead a life of dignity. We believe beauty is empathy.

My amaiaa promise with love and laughter,

Ashu, founder and chief beauty officer